In 2009 the market was worth $1.9 billion. By 2015 mobile commerce will be worth $15 billion globally. Right now
- 51% of shoppers are more likely to buy from retailers with mobile specific websites
- Men aged 30-49 are most likely to buy via mobile platforms
Source http://www.mobi-cart.com/blog/industry/mobile-e-commerce-infographic
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» NIELSEN CONSULTING - Die Marktstrategen: Das "Multi" im Distanzhandel
Jahrelang hat sich der stationäre Handel wenig entwickelt - im Vergleich zum Onlinehandel. Neue Strategien lassen erahnen, dass diese Entwicklung keinesfalls zum Schaden von Multichannel-Versendern fortschreitet.
Während sich klassische Händler nur zu einem Bruchteil mit innovativen…
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» Evolvex by Luxmy: What free shipping really means
I noticed a trend right now for e-tailers is to offer free shipping. As a consumer I fully support this ideal however upon delving further into the mechanics I had an epiphany.
Free shipping is not really FREE.
In my attempts to work out how on earth we could perhaps offer free shipping I…
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A great chart about the relative trust levels of various sources. This makes the point about reviews but, to us, it shows how critical WOM overall is. And what better place to create WOM than social media?
The rest of the white paper by 360i about the importance of rating sand reviews in social commerce is really interesting too.
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» The Difference Between Ecommerce and Emarketing
Everyone involved in Ecommerce must advertise on a constant basis in order to attract customers, making it one of the most important aspects of online success.
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» AniseSmith: 5 useful eCommerce Applications for #QRCodes
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Archiduchesse.
E-commerce inspiration.
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The Retail Showdown of the 21st Century: Who’s Winning: Amazon or Walmart? (Credit: http://mashable.com/2011/06/21/amazon-walmart-infographic/)
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» Facebook und Commerce: irres Potential
“In der aktuellen Studie des W3B: An Facebook führt kein Weg mehr vorbei, wird deutlich, daß Facebook nicht nur wahnsinnig wächst in Deutschland, sondern daß Facebook-Nutzer auch ordentlich shopping-affin sind.”
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Social Shop/Social Personalisation
gssi:
“Research found that by adding viral sharing features to a product (and by extension, to a purchase), businesses can increase peer influence (social contagion) 246% for broadcast-passive ‘Like’-like shares, and 98% for personal-active ‘Send’-like shares…” Continue reading here
Social AMP is the company behind it.. they also did Levi’s Friends store





